Georgine Anton, MXM’s newly appointed Executive Vice President/General Manager, has been recognized by the Folio: Marketing Awards as their 2015 “Marketer of the Year.” The awards are designed to shine a spotlight on the greatest marketing efforts by the media industry’s most innovative, outstanding marketing professionals. Anton was recognized for a legacy of leadership on ground-breaking content creation for numerous Fortune 500 clients.
On achieving the honor, Anton stated, “MXM has been the industry content leader for over 45 years. We are always evolving and improving to ensure we remain the leader in this important space. MXM has over 600 dedicated employees who are committed to staying ahead of content marketing trends and bringing the best work to our clients. With marketers more aware than ever before about the necessity of strategic content marketing, we expect MXM to have a banner year in 2016.”
Anton was named MXM’s EVP, General Manager, in October of 2015. She’s spent a total of 15 years at Meredith, having started at MXM in 1999. Most recently, she served as MXM’s EVP/Chief Client Officer, helping major marketers such as Kraft create a series of innovative products in the mobile, digital and custom content areas. Her client experience spans a host of companies in the automotive, home, lifestyle, food and nutrition, and health and wellness categories.
MXM is the leading content-powered, customer engagement agency that has provided fully integrated marketing solutions for some of the world’s top brands, including Kraft, Lowe’s and NBC Universal. In 2014, MXM was named Content Marketing Agency of the Year by the Content Marketing Institute. Through its rich 46-year history, MXM has established itself as the dominant force in custom content and customer relationship marketing. MXM employs more than 600 people globally and is part of Meredith Corporation, the leading media and marketing company serving 100 million unduplicated American women and two out of three American Millennial women.
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