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Capabilities

We've got a way of doing things that's different than other agencies, and it makes a difference for our clients. We get the intersection of brands, consumers, content and commerce, and our unique approach to designing digital ecosystems is informed by the following expertise:

strategy

Strategy

Every consumer has a journey, and great experiences are created when their needs at every stage are met. Our strategy team studies how audiences consume content in all its many forms, from creating awareness to encouraging loyalty, and the channels, platforms and devices they're using to make decisions.

  • Brand Positioning
  • Audience Planning and Segmentation Strategy
  • Consumer Journey Mapping
  • Content and SEO Audits
  • Content Strategy and Architecture
  • Channel Planning
  • Media/Distribution Strategy
  • Business/User Requirements
content

Content

Coming from publisher DNA, we have a pretty remarkable pedigree in creating compelling content at scale. We understand the power of the editorial calendar, the themes and stories that drive engagement, and all the many forms that content must take to be effective.

  • Content Gap Analysis
  • Content Road Map and Editorial Calendar
  • Measurement Planning
  • Distribution Planning
  • SEO/SEM Strategy
creative

Creative

Hand-in-hand with our content expertise is the creativity that turns a brand's ecosystem into a holistic user experience designed to delight and motivate its audience. We create beautiful work that makes brands memorable, useful, entertaining and, ultimately, decided-upon.

Front-end design and visualization of the ecosystem, including:
  • UX Research, Design and Prototyping
  • Websites
  • Digital Media
  • Email and Direct Mail
  • Video
  • Print Media
  • Social Platform Activation
  • Influencer Programming
  • Mobile Applications
Analytics

Analytics

You can't improve what you can't measure. We incorporate a sophisticated analytics approach from the get-go, developing a learning agenda, testing methodology and designing measurement strategy that ensure a focus on continuous improvement.

  • Campaign Planning
  • Learning Agendas and Measurement Planning
  • Database Design and Management
  • Testing and Optimization Methodologies
  • Data Visualization
  • Descriptive and Predictive Analytics by channel and across the ecosystem
Technology

Technology

Our team is world-class and experienced across a wide range of platforms, systems and technologies. We work collaboratively with our clients' IT organizations to deliver bulletproof, high-performing digital solutions. The MXM Lab focuses on emerging tech innovation, and leads to Proof Of Concepts that become real-world implementations.

Front-to Back-end development, including:
  • Responsive Design websites with modern front-end frameworks, including Bootstrap and AngularJS
  • Marketing Cloud and CMS integrations, including Sitecore and Adobe Experience Manager (AEM)
  • Email and Campaign Management, including Salesforce, Silverpop, Adobe, and Oracle
  • Application Architecture, database, and web service development
  • A/B Testing and Personalization implementations
  • Metrics, Reporting and Analytics technology integrations

See what MXM can do for you...

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